MODEL 01
White-Label Trading Desk
Zefyr operates behind the agency. The agency remains fully client-facing.
Programmatic operations for agencies across Southeast Asia
Your agency owns the relationship.Zefyr powers the programmatic execution.
Senior programmatic execution across planning, activation, optimisation, governance and reporting—working behind your brand, embedded in your team, or alongside it when the brief requires.
Agency-safe · Confidential · White-label available
LIVE BRIEFACCOUNT ACCESSMEDIA / AUDIENCE INPUTSAPPROVAL / GOVERNANCECONTROLLED EXECUTION
- 01White-label by default.
- 02Operate in your or your client's accounts.
- 03Flexible campaign, retainer, and embedded support.
- 04Your client relationship remains protected.
Zefyr does not independently approach or solicit an agency partner's clients.
Agency extension
Extend what your agency can deliver - without building a full trading desk.
When an opportunity calls for programmatic depth, Zefyr adds a calm, senior operating layer that lets your team respond with more scope and control.
EXPANDABLE DELIVERY CAPACITY
01
Add senior programmatic capacity when a brief requires it.
02
Retain more media scope within the agency relationship.
03
Respond confidently to display, video, native, CTV and B2B briefs.
04
Increase specialist capacity without permanent headcount.
05
Strengthen operations, QA, optimisation and reporting.
06
Support pitches, live campaigns and defined delivery windows.
Ways to work with Zefyr
One specialist operating layer.
Four ways to use it.
MODEL 02
Embedded Agency Support
Zefyr works alongside your media, strategy and account teams.
MODEL 03
Managed Programmatic Campaigns
Zefyr operates as an approved specialist partner on selected client activity.
MODEL 04
Pitch, Audit & Rescue Support
Time-boxed support for briefs, reviews, difficult campaigns or urgent delivery gaps.
Operating workflow
From live brief to client-ready reporting.
One accountable route through the campaign lifecycle - with clear approvals and agency-ready handovers at every stage.
- STAGE 01
Brief
Translate objectives, access requirements, timelines and commercial constraints.
- STAGE 02
Plan
Define channels, audiences, budgets, platforms, measurement and campaign architecture.
- STAGE 03
Activate
Build, QA, approve and launch through the agreed account structure.
- STAGE 04
Optimise
Monitor pacing, quality, inventory, delivery and campaign performance.
- STAGE 05
Report
Provide clear agency-ready findings, recommendations and next actions.
Agency economics
Designed to work with agency economics.
Zefyr operates as a wholesale programmatic partner, giving the agency room to retain its client relationship, control end-client pricing and preserve a commercial margin.
COMMERCIAL MODELAgreed upfront. Transparent throughout.
01Wholesale partner pricing.
02Agency controls end-client pricing.
03Campaign, retainer and embedded commercial models.
04Commercial structure agreed upfront.
05Transparent treatment of platform, data and service costs.
06Volume-based partner arrangements available.
07No long-term commitment required for an initial campaign.
AGENCY CONTROL LAYER
You retain the client relationship, strategic ownership, approval rights and commercial control.
01Client relationship
02Strategic ownership
03Approval rights
04Commercial control
ZEFYR OPERATES THE EXECUTION LAYER
PlanningActivationOptimisationQAReporting
Core capabilities
Senior programmatic execution across the campaign lifecycle.
Strategy and Planning
Brief interpretation, audience strategy, budget allocation, platform recommendations and measurement planning.
Activation and Trading
Campaign architecture, trafficking, targeting, marketplace selection, launch and pacing.
Optimisation and Pacing
Delivery control, performance review, inventory quality, frequency and budget shifts.
QA and Governance
Pre-launch QA, naming standards, suitability, documentation and escalation protocols.
Reporting and Insight
Reconciliation, client-ready commentary, recommendations and post-campaign analysis.
Pitch and Audit Support
Planning, account reviews, campaign rescue, technical input and strategic recommendations.
Accountability
Specialist expertise, directly accountable.
Zefyr is built around senior programmatic oversight, disciplined campaign operations and clear ownership from brief through reporting. Partner campaigns are not passed through layers of disconnected delivery teams.
OPERATING COMMITMENTS
Senior oversight throughout
Clear ownership from brief through reporting, with campaign decisions held accountable.
Direct communication and escalation
Agreed communication routes, named escalation paths and agency-controlled client communication.
Assurance throughout the campaign
Pre-launch approval, campaign monitoring expectations and incident protocols are agreed before launch.
Operations & Technology
Experienced traders. A more disciplined operating layer.
Zefyr combines senior programmatic expertise with a proprietary campaign operations layer developed by Performa AI.
Technology supports the process. Senior expertise remains accountable for the decisions.
StrategyTrading decisionsOptimisation decisionsClient judgement
SUPPORTED BY
Designed to reduce repetitive campaign administration, improve operational visibility and give experienced traders more time for judgement and optimisation.
Campaign documentation
Less repetitive campaign administration
QA workflows
More consistent pre-launch checks
Pacing visibility
Faster delivery and budget review
Reporting assistance
Less manual reporting preparation
Discrepancy detection
Earlier visibility of potential issues
Optimisation review
More structured trading decisions
A confidential first conversation
Need programmatic expertise for a live brief, client pitch, or stretched delivery window?
Bring Zefyr into the requirement without changing who owns the relationship.
Start a Confidential Conversation Agency-safe · Confidential · White-label available